Burgers

The Magic Behind The Burger

Nowadays, it seems like there are more restaurants selling burgers than there are any other food staples. And try as we might, there seems to be no stopping their rise in popularity, especially among the youth. There have been several documentaries and reports stating the downsides of frequent burger intake among Americans, citing obesity, heart problems and diabetes as among its few consequences. In fact, it has been labelled as “junk food” by some dieticians because of their lack of sufficient nutrients. But in spite of what studies supposedly reveal, the sales of these delicacies still remain stable. And the search for the best hamburger continues on, with folks even experimenting on their own.

One of the well documented reasons why hamburgers are popular is the fact that they are cheap. A full meal, whether breakfast, lunch or dinner, will cost you $10 and above in diners and cafes. But a burger will only fetch a price between $1 and $5, with a healthy serving of fries on the side and sometimes, beverages. As such, with just one serving, you’d already feel satiated and ready to move on with your day. In these trying times, people inclined to lessen their usual expenses, especially on food. And when it comes to dining out, eating burgers seem like the most practical thing to do.

And then, there’s the consideration that they’re easy to make and eat. You don’t have to wait 30 minutes to get a bite out of the best hamburger. And you don’t have to sweat yourself when you are preparing and eating it. In fastfood joints, you can order something premade and be done with your meal in under five minutes. At home, you can prep and cook burgers within 10 minutes and enjoy it within 5 to 15, depending on how big you make them. You can eat them sitting down or standing up, even walking around. They are flexible like that and without a doubt, they make meal time not only convenient but also satisfying.

Familiarity is another factor that sociologist point out as a main cause for people’s affinity to burger meals. Eating them is like a tradition that is passed on from one generation to another. And as the years go, they gain more patronage. Eating burgers have also been associated by media, manufacturers and family units with social functions such as barbecues and birthday parties. And as such, has become ingrained in a person’s mind as something staple when it comes to low-key communal celebrations. It can even be a source of comfort and homeliness.

Finally, it doesn’t hurt that burgers taste great and are also one of the easiest fares to experiment with. You can have them as beef, chicken, turkey, veal, and vegan. And you can mix it with different dressings (mayonnaise, ketchup, mustard) and toppings (onions, pickles, tomatoes, lettuce, cheese, relish, bacon and mushrooms, to name a few), to explore flavor options.

These are just a few ideas that come to mind in relation to question, “why are people so engrossed with eating hamburgers”. And these are probably some of the motivators why a lot of businesses today are up for the challenge of creating and serving the best hamburger.

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